During this past year, the Employer Brand team focused on addressing several key priorities and pain points to enhance our talent acquisition efforts.
For Scholarship, GIP, and GPP programs, we aim to tackle the issue of low-quality applicants by striving to attract a more diverse pool of candidates. In the Americas and LDO regions, our goal is to combat low employer brand awareness and thereby increase the number of applications. Within T3, we are working to raise awareness of GIC Tech and expand our junior talent pool, targeting a 50% female diversity rate among interns. For RPMD, we seek to familiarize early-career candidates with GIC, aiming to boost the quality of applications and reduce the time required to fill vacancies.
To achieve these goals, EB will focus on increasing top-of-funnel awareness among targeted candidates, helping them understand what GIC offers as an employer, and driving interested candidates to apply.