FY23/24 Female Focus Campaign Results

Attracting Female Investment and Technology Professionals (YoY Change)

Awareness

Raising brand awareness among female candidates

3 GIC INSPIRES LinkedIn Paid Posts

65,294 Impressions
385 Clicks
0.59% CTR

6 (-2) Female LinkedIn Organic Posts

86,919 (+14,943) Impressions
4,622(-678) Clicks
6.42% (-1.88%) CTR

Consideration

Deepen understanding in GIC

Women in GIC Page

86,919 (14,943) Impressions
3,944 (-678) Clicks
4.54% (-1.88%) CTR

63 (+30) Female Employee Stories

24,500 (+12,790) Views
20,821 (+10,909) Active Users
43s (-3s) Engagement Time
58,397 (+30,908) Clicks

Outcome

Application

28% (-8%) Female GIP Applicants
33% (-5%) Female GPP Applicants
29% (+2%) Female IP Applicants
25% (+3%) Female Tech Applicants

Back To FY22/23 Employer Brand Report