Awareness
Raising brand awareness among female candidates
Consideration
Deepen understanding in GIC
GIC.CAREERS
(Traffic from the US)
22,520 (+156%) Active Users
22,057 (+166%) New Users
47s (-2s) Engagement Time
181,724 (+157%) Clicks
22,057 (+166%) New Users
47s (-2s) Engagement Time
181,724 (+157%) Clicks
GIC.Careers Americas Pages
New York Location Page
4,007 (+297%) Views
San Francisco Location Page
1,193 (+196%) Views
Sao Paulo Location Page
558 (+89%) Views
28 Americas Employee Stories
7,050 (+793%) Views
4,007 (+297%) Views
San Francisco Location Page
1,193 (+196%) Views
Sao Paulo Location Page
558 (+89%) Views
28 Americas Employee Stories
7,050 (+793%) Views
GIC Connect Event
53 (No YoY) participants
Outcome
7,135 (+532%) Applicants
25% (-6%) Female
60% (-15%) Agency
25% (+17) Direct Source
12% (-2%) Referral
4% (-1%) Transfer & Conversion
60% (-15%) Agency
25% (+17) Direct Source
12% (-2%) Referral
4% (-1%) Transfer & Conversion