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FY23/24 RPMD Campaign Results

Attracting Hard to Hire Investment Risk Candidates (No YoY Comparison as the EB Campaign only started in FY23/24)​

Awareness

​Raising brand awareness among candidates

3 LinkedIn Paid Posts ​

2,622,819 Impressions​
14,177 Clicks​
0.54% CTR

6 LinkedIn Organic Posts​

122,478 Impressions ​
17,789 Clicks​
14.5% CTR

Consideration

​
Deepen understanding in GIC​

3 eFinancialCareers Paid Articles​

27,586 Page Views ​​
3 Mins Avg Time on Page ​
70% Scrolled to the end

GIC.Careers RPMD Page

8,556 Views
4,891 Active Users
10s Engagement Time ​
21,493 Clicks/Engagements

4 Employee Stories

1,604 Views​
1,263 Active Users ​
48s Engagement Time ​
4,045 Clicks/Engagementss

Exciting Projects. Talented Team. Positive Impact.

Why a risk role at GIC is so much more

A transformative career pivot to risk management

Outcome

2,961 Applications ​

31% (-3%) Female Diversity
60% (=) Direct Source ​​
20% (=) Agency
20% (+7%) Referral​

Back To FY22/23 Employer Brand Report

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