FY23/24 Employer Brand Results

Positioning GIC as a Top-of-Mind Employer (YoY Change)

Awareness

Raising brand awareness among female candidates

8 (-34) LinkedIn Paid Posts

1,282,869 (-85%) Impressions
8,903 (-78%) Clicks
0.69% (+0.23%) CTR

55 (+4) LinkedIn Organic Posts

1,041,338 (+53%) Impressions
183,870 (+203%) Clicks
17.7% (+8.8%) CTR

Consideration

Deepen understanding in GIC

GIC.CAREERS

154K (+117%) Active Users
152K (+117%) New Users
54s (-3s) Engagement Time

128 (+66) Employee Stories

435,538 (+949%) Views
303,021 (+1,064%) Active Users
43s (-3s) Engagement Time
102,465 (+4%) Clicks/Engagements

Outcome

21,129 (+6,932) Experienced Applicants

48% (+14%) Direct
24% (-17%) Agency
20% (+3%) Referral
8% (=) Conversion

Back To FY23/24 Employer Brand Report