FY23/24 Technology Campaign Results

Awareness

Raising brand awareness among female candidates

89,506 (-60%) Impressions
8,949 (-68%) Clicks
10% (-2.4%) CTR

Deepen understanding in GIC

11,102 (+35%) Views
7,701 (+39%) Active Users
32s (-7s) Engagement Time
28,342 (+35%) Clicks/Engagements

4,136 (-78%) Views
3,239 (-70%) Active Users
41s (+5s) Engagement Time
10,158 (-77%) Clicks/Engagements

#33 (+13) IT

936 (+368%) Applicants
53 (+26%) Participants
28% (+16%) Female
13 (+44%) GIP Hires
5 (-17%) GPP Hires

25% (+3%) Female
49% (+14%) Direct Source
12% (-17%) Agency
27% (+1%) Referral
11% (=) Transfer & Conversion