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FY23/24 Employer Brand for LDO Results

Increase employer brand awareness to attract more qualified applicants

Awareness

​Raising brand awareness among female candidates

3 (+3) LinkedIn Paid Posts

308,806 Impressions​
1,362 Clicks​
0.44% CTR

1 (+1) LinkedIn Organic Posts

11,860 Impressions ​
569 Clicks​
4.8% CTR

Consideration

​
Deepen understanding in GIC​

GIC.CAREERS​
(Traffic from the UK)

21,356 (+216%) Active Users​
20,889 (+212%) New Users
53s (-19s) Engagement Time​
191,670 (+177%)​ Clicks

GIC.Careers London Pages

2,820 (+135%) Views​

12 (+9) UK Employee Stories

2,859 (+87%) Views

Outcome

4,166 (+8,069%) Applicants ​

32% (+16%) Female
28% (-38%) Agency
56% (+33%) Direct Source
16% (+7%) Referral
0% (-2.3%) Transfer & Conversion

Back To FY23/24 Employer Brand Report

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