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FY23/24 GIP/GPP Campaign Results

Attracting Top Penultimate and Final Year University Candidates (YoY Change)​

Awareness

​Raising brand awareness among candidates

2 (-1) LinkedIn Paid Posts ​

146,090 (-86%) Impressions​
8,903 (+101%) Clicks​
6.09% (+5.66%) CTR

2 (-3) LinkedIn Organic Posts​

57,427 (-26%) Impressions ​
19,584 (+886%) Clicks​
34% (+31.46%) CTR

Consideration

​
Deepen understanding in GIC​

8 (+4) Find Your Fit in GIC Pop-up Events

2,459 (+31%) Engagements​
34% (+11%) Increased Interest in GIC After the Event​

1 Step into GIC Hi-Touch Event

74 (-48%) Engagements
0% (-11%) Increased Interest in GIC After the Event

GIC Internship Programme Page

50,722 (+86%) Views​
29,206 (+91%) Active Users ​
26s (+2s) Engagement Time ​
175,149 (+76%) Clicks/Engagements

GIC Professionals Programme Page

36,539 (+87%) Views​
22,338 (+92%) Active Users ​
28s (=) Engagement Time ​
117,964 (+76%) Clicks/Engagements

23 (+9) GIP/GPP Employee Stories ​

13,002 (+66%) Views​
11,304 (+70%) Active Users ​
32s (-16s) Engagement Time ​
29,566 (+70%) Clicks/Engagements

Outcome

Universum Ranking ​

#26 (+12) Business/Commerce ​
#33 (+13) IT

2,382 (+122%) GIP Applicants ​

28% (-8%) Female
3% (+3%) LinkedIn​
11% (=) GIC.CAREERS​
47% (+2%) Events​
9% (-5%) Referral
14% (+14%) Others

3,526 (+63%) GPP Applicants​

33% (-5%) Female
10% (-3%) LinkedIn​
54% (+14%) GIC.CAREERS​
16% (-10%) Events​
8% (+2%) Referral​
3% (+3%) Direct Sourcing from LinkedIn​
9% (-6%) Others

Back To FY22/23 Employer Brand Report

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