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FY23/24 RPMD Campaign Results

Attracting Hard to Hire Investment Risk Candidates (No YoY Comparison as the EB Campaign only started in FY23/24)​

Awareness

​Raising brand awareness among candidates

3 LinkedIn Paid Posts ​

2,622,819 Impressions​
14,177 Clicks​
0.54% CTR

6 LinkedIn Organic Posts​

122,478 Impressions ​
17,789 Clicks​
14.5% CTR

Consideration

​
Deepen understanding in GIC​

GIC.CARERS RPMD Page

8,556 Views
4,891 Active Users
10s Engagement Time ​
21,493 Clicks/Engagements

4 Employee Stories

1,604 Views​
1,263 Active Users ​
48s Engagement Time ​
4,045 Clicks/Engagements

3 eFinancialCareers Paid Articles​

27,586 Page Views ​​
3 Mins Avg Time on Page  ​
70% Scrolled to the end

Exciting Projects. Talented Team. Positive Impact.

Why a risk role at GIC is so much more

A transformative career pivot to risk management

Outcome

2,961 Applications ​

31% (-3%) Female Diversity
60% (=) Direct Source ​​
20% (=) Agency
20% (+7%) Referral​

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FY23/24 Female Focus Campaign Results

Attracting Female Investment and Technology Professionals (YoY Change) ​

Awareness

​Raising brand awareness among female candidates

3 GIC INSPIRES LinkedIn Paid Posts​

65,294 Impressions ​
385 Clicks​
0.59% CTR

6 (-2) Female LinkedIn Organic Posts

86,919 (+14,943) Impressions ​
4,622(-678) Clicks​
6.42% (-1.88%) CTR

Consideration

​
Deepen understanding in GIC​

Women in GIC Page

86,919 (14,943) Impressions ​
3,944 (-678) Clicks
4.54% (-1.88%) CTR

63 (+30) Female Employee Stories

24,500 (+12,790) Views​
20,821 (+10,909) Active Users ​
43s (-3s) Engagement Time ​
58,397 (+30,908) Clicks

Outcome

Application

28% (-8%) Female GIP Applicants ​
33% (-5%) Female GPP Applicants​
29% (+2%) Female IP Applicants​
25% (+3%) Female Tech Applicants

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FY23/24 Technology Campaign Results

Attracting Top Technology Candidates (YoY Change) ​

Awareness

​Raising brand awareness among female candidates

7 (-9) ​LinkedIn Organic Posts​

89,506 (-60%) Impressions​
8,949 (-68%) Clicks​
10% (-2.4%) CTR

Consideration

​
Deepen understanding in GIC​

GIC.Careers Technology Pages

11,102 (+35%) Views ​
7,701 (+39%) Active Users ​
32s (-7s) Engagement Time ​
28,342 (+35%) Clicks/Engagements

16 (+1) Employee Stories

4,136 (-78%) Views ​
3,239 (-70%) Active Users ​
41s (+5s) Engagement Time ​
10,158 (-77%) Clicks/Engagements

Outcome

Universum Ranking ​

#33 (+13) IT

#CODETOIMPACT Hackathon ​

936 (+368%) Applicants​
53 (+26%) Participants
28% (+16%) Female​
13 (+44%) GIP Hires
5 (-17%) GPP Hires

12,381 (+86%) Tech Applicants

25% (+3%) Female
49% (+14%) Direct Source​
12% (-17%) Agency​
27% (+1%) Referral ​
11% (=) Transfer & Conversion ​

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FY23/24 GIP/GPP Campaign Results

Attracting Top Penultimate and Final Year University Candidates (YoY Change)​

Awareness

​Raising brand awareness among candidates

2 (-1) LinkedIn Paid Posts ​

146,090 (-86%) Impressions​
8,903 (+101%) Clicks​
6.09% (+5.66%) CTR

2 (-3) LinkedIn Organic Posts​

57,427 (-26%) Impressions ​
19,584 (+886%) Clicks​
34% (+31.46%) CTR

Consideration

​
Deepen understanding in GIC​

8 (+4) Find Your Fit in GIC Pop-up Events

2,459 (+31%) Engagements​
34% (+11%) Increased Interest in GIC After the Event​

1 Step into GIC Hi-Touch Event

74 (-48%) Engagements
0% (-11%) Increased Interest in GIC After the Event

GIC Internship Programme Page

50,722 (+86%) Views​
29,206 (+91%) Active Users ​
26s (+2s) Engagement Time ​
175,149 (+76%) Clicks/Engagements

GIC Professionals Programme Page

36,539 (+87%) Views​
22,338 (+92%) Active Users ​
28s (=) Engagement Time ​
117,964 (+76%) Clicks/Engagements

23 (+9) GIP/GPP Employee Stories ​

13,002 (+66%) Views​
11,304 (+70%) Active Users ​
32s (-16s) Engagement Time ​
29,566 (+70%) Clicks/Engagements

Outcome

Universum Ranking ​

#26 (+12) Business/Commerce ​
#33 (+13) IT

2,382 (+122%) GIP Applicants ​

28% (-8%) Female
3% (+3%) LinkedIn​
11% (=) GIC.CAREERS​
47% (+2%) Events​
9% (-5%) Referral
14% (+14%) Others

3,526 (+63%) GPP Applicants​

33% (-5%) Female
10% (-3%) LinkedIn​
54% (+14%) GIC.CAREERS​
16% (-10%) Events​
8% (+2%) Referral​
3% (+3%) Direct Sourcing from LinkedIn​
9% (-6%) Others

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FY23/24 Scholarship Campaign Results

Attracting Top Pre-tertiary Candidates (YoY Change) ​

Awareness

​Raising brand awareness among candidates

3 LinkedIn Organic Posts

92,017 (+124%) Impressions ​
36,586 (+1,936%) Clicks​
40% (+36%) CTR

Consideration

​
Deepen understanding in GIC​

BrightSparks Microsite​

48,708 (-2.25%) Pageviews

BrightSparks Banners ​

512,373 (-0,07%) Impressions ​
1,342 (+1.44%) Clicks​
0.26% (=) CTR

GIC Scholarship Programme Page

13,659 (+66%) Views​
9,734 (+66%) Active Users ​
33s (-2s) Engagement Time ​
48,436 (+197%) Clicks

GIC-MENDAKI Programme Page

1,076 (+131%) Views​
889 (+165% Active Users ​
28s (-1s) Engagement Time ​
3,603 (+166%) Clicks

Outcome

10 Scholarship Employee Stories

4,598 (+115%) Views​
3,911 (+116%) Active Users ​
40s (-4s) Engagement Time ​
10,696 (+116%) Clicks

Application

954 (+59%) GSP Applicants ​
81 (+35%) GIC-MENDAKI Applicants

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FY23/24 Employer Brand for LDO Results

Increase employer brand awareness to attract more qualified applicants

Awareness

​Raising brand awareness among female candidates

3 (+3) LinkedIn Paid Posts

308,806 Impressions​
1,362 Clicks​
0.44% CTR

1 (+1) LinkedIn Organic Posts

11,860 Impressions ​
569 Clicks​
4.8% CTR

Consideration

​
Deepen understanding in GIC​

GIC.CAREERS​
(Traffic from the UK)

21,356 (+216%) Active Users​
20,889 (+212%) New Users
53s (-19s) Engagement Time​
191,670 (+177%)​ Clicks

GIC.Careers London Pages

2,820 (+135%) Views​

12 (+9) UK Employee Stories

2,859 (+87%) Views

Outcome

4,166 (+8,069%) Applicants ​

32% (+16%) Female
28% (-38%) Agency
56% (+33%) Direct Source
16% (+7%) Referral
0% (-2.3%) Transfer & Conversion

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FY23/24 Employer Brand Results

Positioning GIC as a Top-of-Mind Employer (YoY Change) ​

Awareness

​Raising brand awareness among female candidates

8 (-34) LinkedIn Paid Posts

1,282,869 (-85%) Impressions​
8,903 (-78%) Clicks​
0.69% (+0.23%) CTR

55 (+4) LinkedIn Organic Posts

1,041,338 (+53%) Impressions ​
183,870 (+203%) Clicks​
17.7% (+8.8%) CTR

Consideration

​
Deepen understanding in GIC​

GIC.CAREERS​

154K (+117%) Active Users​
152K (+117%) New Users
54s (-3s) Engagement Time

128 (+66) Employee Stories ​

435,538 (+949%) Views​
303,021 (+1,064%) Active Users ​
43s (-3s) Engagement Time ​
102,465 (+4%) Clicks/Engagements

Outcome

21,129 (+6,932) Experienced Applicants ​​

48% (+14%) Direct​
24% (-17%) Agency​
20% (+3%) Referral ​
8% (=) Conversion

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FY23/24 Employer Brand for Americas Results

Increasing Brand Awareness to Attract Better Candidates (YoY Change)​

Awareness

​Raising brand awareness among female candidates

3 (+1) LinkedIn Paid Posts

249,994 (+20%) Impressions
1,553 (+85%) Clicks
0.62% (+0.22%) CTR

4 (+2) LinkedIn Organic Posts​

95,367 (+221%) Impressions
11,610 (+156%) Clicks
12% (-3%) CTR

Consideration

​
Deepen understanding in GIC​

GIC.CAREERS​
(Traffic from the US)​

22,520 (+156%) Active Users​
22,057 (+166%) New Users
47s (-2s) Engagement Time
181,724 (+157%) Clicks

GIC.Careers Americas Pages

New York Location Page
4,007 (+297%) Views​
San Francisco Location Page
1,193 (+196%) Views​
Sao Paulo Location Page
558 (+89%) Views​
28 Americas Employee Stories
7,050 (+793%) Views​

​GIC Connect Event ​

53 (No YoY) participants​

Outcome

7,135 (+532%) Applicants​

25% (-6%) Female
60% (-15%) Agency
25% (+17) Direct Source ​
12% (-2%) Referral
4% (-1%) Transfer & Conversion

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FY22/23 Employer Brand for LDO Results

Increase Employer Brand Awareness to Attract Candidates (No YoY Comparison as the EB Campaign only started in FY22/23)​

Awareness

​
Raising brand awareness among candidates ​

For FY22/23, there were no specifics for awareness, but we successfully increased awareness through other initiatives.

Consideration

​
Deepen understanding in GIC​

GIC.CAREERS​
(Traffic from the UK)​

6,766 Active Users​
86,689 New Users ​
1m 12s Engagement Time ​
69,112 Clicks

GIC.Careers London Pages

London Location Page
1,200 Views​
3 UK Employee Stories
1,532 Views​​

Outcome

51 Application

16% Female
66% Agency​
9% Referral​
23% Direct Source ​
2% Transfer & Conversion

Back To FY22/23 Employer Brand Report

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