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FY22/23 Tech Campaign Results

Attracting Top Technology Candidates (No YoY Comparison as the EB Campaign only started in FY22/23)​

Awareness

​Raising brand awareness among female candidates

20 Always-on LinkedIn Paid Posts ​

5,524,887 Impressions​
28,737 Clicks​
0.52% CTR

16 ​LinkedIn Organic Posts​

224,222 Impressions ​
27,892 Clicks​
12.4% CTR

Consideration

​
Deepen understanding in GIC​

4 eFinancialCareers Paid Articles

27,204 Page Views ​
5mins 04 secs Avg Time on Page ​
72% Scrolled to the end

GIC.Careers Technology Pages

8,220 Views ​
5,555 Active Users ​
39s Engagement Time ​
21,059 Clicks/Engagements

GIC seeks top tech talent to power digital transformation

Why is GIC the hottest new firm for tech talents?

Why data folks at GIC love going to work

Technologists, hone your competitive edge through investment insights

15 Employee Stories

18,649 Views​
10,633 Active Users ​
36s Engagement Time ​
44,971 Clicks/Engagements

Outcome

Universum Ranking ​

#38 Business/Commerce ​
#46 IT

#CODETOIMPACT Hackathon ​

200 Applicants
42 Participants​
12% Female
​6 GIP Hires
6 GPP Hires

Application

35% Direct Source ​
29% Agency​
26% Referral
11% Transfer & Conversion

Back To FY22/23 Employer Brand Report

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