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FY22/23 GIP/GPP Campaign Results

Attracting Top Penultimate and Final Year University Candidates (No YoY Comparison as the EB Campaign only started in FY22/23)​

Awareness

​Raising brand awareness among candidates

3 LinkedIn Paid Posts ​

1,033,050 Impressions​
4,439 Clicks​
0.43% CTR

5 LinkedIn Organic Posts​

78,077 Impressions ​
1,986 Clicks​
2.54% CTR

Consideration

​
Deepen understanding in GIC​

4 Find Your Fit in GIC Pop-up Events

1,870 Engagements​
29% Increased Interest in GIC After the Event

1 Step into GIC Hi-Touch Event

143 Engagements

GIC Internship Programme Page

27,291 Views​
15,309 Active Users ​
24s Engagement Time ​
99,721 Clicks/Engagements

GIC Professionals Programme Page

19,497 Views​
11,655 Active Users ​
28s Engagement Time ​
67,203 Clicks/Engagements

14 GIP/GPP Employee Stories ​

7,840 Views​
6,654 Active Users ​
48s Engagement Time ​
17,346 Clicks/Engagements

Outcome

Universum Ranking ​

#38 Business/Commerce ​
#46 IT

2,382 GIP Applicants ​

36% Female
11% LinkedIn​
45%GIC.CAREERS​
30% Events​
14% Referral

2,160 GPP Applicants​

38% Female
13% LinkedIn​
40% GIC.CAREERS​
26% Events​
6% Referral​
15% Others ​

Back To FY22/23 Employer Brand Report

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