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FY23/24 Employer Brand for Americas Results

Awareness ​Raising brand awareness among female candidates Consideration ​Deepen understanding in GIC​ Outcome Back To FY22/23 Employer Brand Report

Awareness

​Raising brand awareness among female candidates

3 LinkedIn Paid Posts

42,003 increase in Impressions compared to FY22/23
714 increase in Clicks compared to FY22/23
0.22% increase in CTR compared to FY22/23

249,994 Impressions​
1,553 Clicks​
0.62% CTR

4 LinkedIn Organic Posts​

65,629 increase in impressions compared to FY22/23
7,067 increase in Clicks compared to FY22/23
2.8% decrease in CTR compared to

95,367 Impressions ​
11,610 Clicks​
12.2% CTR

Consideration


Deepen understanding in GIC​

GIC.CAREERS​
(Traffic from the US)​

14,128 increase in Active Users​ compared to FY22/23
13,761 increase in New Users ​compared to FY22/23
2s decrease in Engagement Time ​compared to FY22/23
111,102 increase in Clicks compared to FY22/23

22,520 Active Users​
22,057 New Users ​
47s Engagement Time ​
181,724 Clicks

GIC.Careers Americas Pages

New York Location Page
2,998 increase in Views​ compared to FY22/23
San Francisco Location Page
790 increase in Views​ compared to FY22/23
Sao Paulo Location Page
263 increase in Views​ compared to FY22/23
28 Americas Employee Stories
76,233 increase in Views compared to FY22/23

New York Location Page
4,007 Views​
San Francisco Location Page
1,193 Views​
Sao Paulo Location Page
558 Views​
28 Americas Employee Stories
7,050 Views

Outcome

7,135 Applicants​

6% decrease in Female applicants compared to FY22/23
15% decrease in Agency hiring compared to FY22/23
2% decrease in Referral compared to FY22/23
17% increase in Direct Sourcing compared to FY22/23 ​
1% decrease in Transfer & Conversion compared to FY22/23

25% Female
60% Agency
12% Referral
25% Direct Source ​
4% Transfer & Conversion