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FY22/23 Employer Brand for Americas Results

Increase Employer Brand Awareness to Attract Candidates (No YoY Comparison as the EB Campaign only started in FY22/23)​

Awareness

​Raising brand awareness among female candidates

2 LinkedIn Paid Posts

208,991 Impressions​
839 Clicks​
0.4% CTR

2 LinkedIn Organic Posts​

29,738 Impressions ​
4,543 Clicks​
15% CTR

Consideration

​
Deepen understanding in GIC​

GIC.CAREERS​
(Traffic from the US)​

8,392 Active Users​
8,296 New Users ​
49s Engagement Time ​
70,622 Clicks

GIC.Careers Americas Pages

New York Location Page
1,009 Views​
San Francisco Location Page
403 Views​
Sao Paulo Location Page
295 Views​
5 Americas Employee Stories
​817 Views

Outcome

1,129 Applicants​

26% Female
75% Agency
14% Referral
8% Direct Source ​
3% Transfer & Conversion

Back To FY22/23 Employer Brand Report

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