Awareness
Raising brand awareness among female candidates
Consideration
Deepen understanding in GIC
GIC.CAREERS
(Traffic from the US)
GIC.Careers Americas Pages
New York Location Page
2,998 increase in Views compared to FY22/23
San Francisco Location Page
790 increase in Views compared to FY22/23
Sao Paulo Location Page
263 increase in Views compared to FY22/23
28 Americas Employee Stories
76,233 increase in Views compared to FY22/23
New York Location Page
4,007 Views
San Francisco Location Page
1,193 Views
Sao Paulo Location Page
558 Views
28 Americas Employee Stories
7,050 Views
2,998 increase in Views compared to FY22/23
San Francisco Location Page
790 increase in Views compared to FY22/23
Sao Paulo Location Page
263 increase in Views compared to FY22/23
28 Americas Employee Stories
76,233 increase in Views compared to FY22/23
New York Location Page
4,007 Views
San Francisco Location Page
1,193 Views
Sao Paulo Location Page
558 Views
28 Americas Employee Stories
7,050 Views
Outcome
7,135 Applicants
6% decrease in Female applicants compared to FY22/23
15% decrease in Agency hiring compared to FY22/23
2% decrease in Referral compared to FY22/23
17% increase in Direct Sourcing compared to FY22/23
1% decrease in Transfer & Conversion compared to FY22/23
25% Female
60% Agency
12% Referral
25% Direct Source
4% Transfer & Conversion
15% decrease in Agency hiring compared to FY22/23
2% decrease in Referral compared to FY22/23
17% increase in Direct Sourcing compared to FY22/23
1% decrease in Transfer & Conversion compared to FY22/23
25% Female
60% Agency
12% Referral
25% Direct Source
4% Transfer & Conversion