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FY22/23 Scholarship Campaign Results

Awareness ​Raising brand awareness among candidates Consideration ​Deepen understanding in GIC​ Outcome Back To FY22/23 Employer Brand Report

Awareness

​Raising brand awareness among candidates

3 LinkedIn Organic Posts

41,025 Impressions ​
1,797 Clicks​
4.38% CTR

Consideration


Deepen understanding in GIC​

BrightSparks Microsite​

49,829 Pageviews

BrightSparks Banners ​

512,743 Impressions ​
1,342 Clicks​
0.26% CTR

GIC Scholarship Programme Page

4,677 Views​
3,311 Active Users ​
35s Engagement Time ​
16,313 Clicks/Engagements

GIC-MENDAKI Programme Page

466 Views​
335 Active Users ​
29s Engagement Time ​
1,354 Clicks/Engagements

Outcome

5 Scholarship Employee Stories

2,134 Views​
1,810 Active Users ​
44s Engagement Time ​
4,953 Clicks

Application

564 GSP Applicants ​
80 GIC-MENDAKI Applicants