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FY22/23 Female Focus Campaign Results

Awareness ​Raising brand awareness among female candidates Consideration ​Deepen understanding in GIC​ Outcome Back To FY22/23 Employer Brand Report

Awareness

​Raising brand awareness among female candidates

8 Female LinkedIn Organic Posts

71,976 Impressions ​
4,622 Clicks​
6.42% CTR

Consideration

​
Deepen understanding in GIC​

33 Female Employee Stories ​

11,710 Views​
9,912 Active Users ​
46s Engagement Time ​
27,489 Clicks ​

Outcome

Application

36% Female GIP Applicants ​
38% Female GPP Applicants​
27% Female IP Applicants​
22% Female Tech Applicants​

Back To FY22/23 Employer Brand Report

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