Awareness
Raising brand awareness among female candidates
2 LinkedIn Paid Posts
208,991 Impressions
839 Clicks
0.4% CTR
2 LinkedIn Organic Posts
29,738 Impressions
4,543Clicks
15% CTR
Consideration
Deepen understanding in GIC
GIC.CAREERS
(Traffic from the US)
8,392 Active Users
8,296 New Users
49s Engagement Time
70,622 Clicks
GIC.Careers Americas Pages
New York Location Page
1,009 Views
San Francisco Location Page
403 Views
Sao Paulo Location Page
295 Views
5 Americas Employee Stories
817 Views
1,129 Applicants
26% Female
75% Agency
14% Referral
8% Direct Source
3% Transfer & Conversion
Back To FY22/23 Employer Brand Report
