FY23/24 RPMD Campaign Results

Awareness

Raising brand awareness among candidates

2,622,819 Impressions
14,177 Clicks
0.54% CTR

122,478 Impressions
17,789 Clicks
14.5% CTR

Deepen understanding in GIC

8,556 Views
4,891 Active Users
10s Engagement Time
21,493 Clicks/Engagements

1,604 Views
1,263 Active Users
48s Engagement Time
4,045 Clicks/Engagements

27,586 Page Views
3 Mins Avg Time on Page
70% Scrolled to the end

31% (-3%) Female Diversity
60% (=) Direct Source
20% (=) Agency
20% (+7%) Referral