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FY22/23 Employer Brand for LDO Results

Increase Employer Brand Awareness to Attract Candidates (No YoY Comparison as the EB Campaign only started in FY22/23)​

Awareness

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Raising brand awareness among candidates ​

For FY22/23, there were no specifics for awareness, but we successfully increased awareness through other initiatives.

Consideration

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Deepen understanding in GIC​

GIC.CAREERS​
(Traffic from the UK)​

6,766 Active Users​
86,689 New Users ​
1m 12s Engagement Time ​
69,112 Clicks

GIC.Careers London Pages

London Location Page
1,200 Views​
3 UK Employee Stories
1,532 Views​​

Outcome

51 Application

16% Female
66% Agency​
9% Referral​
23% Direct Source ​
2% Transfer & Conversion

Back To FY22/23 Employer Brand Report

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