FY22/23 Employer Brand Campaign Results

Awareness

Raising brand awareness among candidates

8,768,891 Impressions
40,615 40,615 Clicks
0.46% CTR

680,521 Impressions
60,622 Clicks
8.9% CTR

Deepen understanding in GIC

71K Active Users
70K New Users
57s Engagement Time

38,929 Views
26,023 Active Users
46s Engagement Time
98,899 Clicks/Engagements

Experienced Hires by Source
41% Agency
34% Direct Source
17% Referral
8% Transfer & Conversion